Pladis

When the iconic brands of Godiva, McVitie’s and Ulker came together the brand team at H+K Strategies was tasked with creating an identity for the parent company. As a lead on the digital team I was responsible for the user experience and supported the visual design and development of the website. Working with the newly created central idea “We promise happiness to the world with every bite”, the aim of Pladis’ digital presence was to inject a bit of fun into the experience while enlightening those that are familiar with the products but not the company behind them. I was the key client contact and worked alongside colleagues in charge of PR and content creation for all channels including social.