I led creative strategy for Audi Digital and helped ensure a world-class digital experience for .co.uk and their digital tools.
In my role as Head of UX/UI at BBH I drove a vision of premium design to the design team and wider agency. I guided a team of talented UX and UI designers to execute customer-first designs that met business requirements. To identify insights and make meaningful improvements, I regularly reviewed analytics and user behaviour. I collaborated with the communications team on campaign launches and Audi’s content creation partner to create relevant and converting content to be executed across the site. I navigated my team through a complete full redesign of .co.uk which included migration to a new CMS, the creation of a design system and component library and rearchitecting of the site structure.
A leader in electric vehicles
To set the tone that Audi is a leader in electric in everything they do, I helped to weave “electric” across all areas of the site. This involved championing the creation of engaging content that suits what users need to support their transition to electric.
Model pages
I was instrumental in the redesign of all of Audi’s model pages which was in surplus of 100. This was a huge undertaking in terms of content and imagery alone and involved a lot of co-ordination between stakeholders, copy writers and design. Individual components were upgraded and rich media was used to better highlight model features. Onward journeys were carefully considered through analysing data user behaviour.
Business & Fleet
I worked alongside a designer and the client to help launch a complete overhaul of the Business & Fleet area of the site. We worked with a partner agency that specialised in fleet audiences to ensure more targeted and relevant content to the individual audiences.
