A redesign of a language proficiency app and extensive user testing to improve program discoverability and create clear onward journeys throughout the global website.
I worked on several initiatives involving the improvement of the global website for this academic and language training company. A key focus was to improve the ability for users to understand the various programs on offer and what is most suitable to them. The process was agile and included the prototyping and testing of interactions to confirm the final approach. I analysed data including heat maps and scroll reach to make improvements suited to the user.
EF Set
I led the redesign of their standardised testing application, designed for non-native english speakers to demonstrate their language proficiency. The task was more about the experience of answering questions than the look and feel which was intended to be simple.
