Experian

Enhancing the customer journey and improving proposition clarity and conversion of key products.

I teamed up with another designer on several initiatives for BBH’s client Experian. These included various marketplaces that provided Guide and Product Hubs to assist customers in making the best financial decisions for their individual needs.

http://www.experian.co.uk

Down-selling journey

A key project was to improve the down-selling journey and what the user experiences when considering cancelling their membership. This involved personalisation and multiple flows aimed to keep the user active. The subscription view was detailed and involved clarity around membership offerings.